TV ADS – Drug Advertisements on TV – The FDA rolls out “bad ad program” to identify misleading pharmaceutical marketing claims

NATIONAL – The Food and Drug Administration (FDA) recently announced “it will begin asking doctors to keep an eye out for misleading drug advertisements as part of the agency’s latest effort to police the pharmaceutical industry’s multibillion-dollar marketing machine.”

Specifically, the FDA’s “‘bad ad program ‘ urges doctors to report ads and sales pitches that violate FDA rules.” And, “as part of its new program, FDA will offer doctors training at medical conferences to help spot misleading ads.

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